Press Release Statement -2018 Question & Answer

Q1: What inspired you to write the book?

AMK:Basically to promote African cuisine, give literary voice to its food heritage, identity, and recognition it deserve.

Q2: Summarise your book.

AMK: My book-My African Restaurant Adventure- Branding Afro Flavour (2018) is based on my personal encounters at food festivals, restaurant visits, and book festivals in the UK. It enabled me to highlight challenges faced by African restaurant business and other food outlets. It demonstrates effective and practical approaches to achieve optimal dining experience. Overall, my book is a useful tool to facilitate change along market competition.     

Q3: What is the overall theme-central topic, subject, concept of your book?

AMK: The main concept or theme in the book is to raise positive awareness of African food to food lovers across the globe. African food should be celebrated along with the mainstream in the food industry.

Q4: Who are the main characters and why are they important to the story?

AMK:There are no characters. It is a narrative based on personal experience although I have mentioned my grandmothers; people who have influenced my culinary skills.   

Q5: Why do you think that this book will appeal to readers?

AMK: I believe food lovers across the globe who probably haven't eaten African food  before will be curious to try new cuisine, a new dining experience. My description of the food is so mouth watering and enticing, enough to make readers salivate and look for the nearest African restaurant in their neighbourhood.    

Q6: How is your book relevant in today's society?

AMK: Food industry and food business will always be relevant in any society especially when it is constantly evolving with market competition. I believe food lovers are longing for a different palate willing to try new recipes, re-train their palate with spicy surprises. They should look no further, try something new in African restaurants and discover our greedy secret.

Q7: Is there any subject currently trending in the news that relates to your book?

AMK: Well, food debate will always be a bone of contention. Few days ago, there was another health warning about palm oil in China. Why China? Do they cook with palm oil? Then another about alcohol and diabetes. I couldn't emphasis more on balancing the essential diets and avoiding excessive eating as exemplary in my books and websites.

Q8: What makes your book different from other books like yours?

AMK: I have taken a bold step to write about African food, celebrate it in my two books, in ways never done before. I have not seen any research project about African restaurants, so this is like a novelty venture. I also believe I have given it unusual fanfare it truly deserves if readers can see pass the challenges faced by restaurant owners.    

Q9: What do you want readers to take away from your writing? 

AMK:I would like my readers including food lovers to try a new dining experience. Go out there and enjoy Afro flavour, experiment African cuisine, talk about it and share food photos on social media.  

I Will Share My Press Release Official Statement To Associated Press (AP) In London, Chicago, New York Shortly. It Was Also Released To Press, Media, TVs, Radio Stations, And Other Media Outlets Worldwide.