My niche is my research-based book - My African Restaurant Adventure - Post Pandemic Edition (2021) for its uniqueness in tackling a subject people don't show much interest. The niche in exploring the gap in the market is
the tipping point to succeed. I mean the first of such book to be written. Indeed, I did my research found out nobody, I mean absolutely no research based book about African food culture.
I got in there first made
a mark, hopefully a benchmark for others to follow to promote our indigenous african cuisine and its health benefits. Thankfully my knowledge in nutrition prepared me to fill in the gaps- deliver first hand expert knowledge of our rich food culture unprecedentedly
in more ways than ever. The focus in the book though remains largely on tools to stay relevant in a highly competitive food industry.
I believe I have succeeded in positioning myself to share what other food cultures
could be missing having paid less attention to our indigenous food even though it is equally as relevant as the highly successful mainstream restaurants that could be overrated. Yes! I threw that scorn at a white person I recently dined with.
My books are sold worldwide - USA, Canada, Europe, India, Australia, Japan etcs for black and white audiences keen to learn and explore African food. In June last year, I did a radio interview which was aired twice
in major radio stations in the USA. My critics who reckon my book is a recipe one expect food photos in every page, clearly didn't read the preface that introduces the book.
The niche ( if better explained no intention
knocking your profession) I am asking why are people still on about doctors, lawyers and engineers professions so saturated you definitely need a NICHE to succeed? I mean how do you stand out among your contemporaries? Step up, excel, make a difference.
Interior designers, chefs, photographers, fashion designers , hoteliers, teachers, artistes, portrait artists, makeup artists, landscape gardeners, nurses, plumbers arguably excel better and have found a niche in a very
demanding profession. You want a degree or diploma that will position your self employment with far better prospects than other professions. A degree holder doing receptionist job can't be right.
Know your worth and respect the worth of others. You can be
anything in life with the right mindset and focus.